All about Lincoln Motor Company
The Lincoln Motor Company, also known as Lincoln, is a division of Ford Motor Company which prime products are luxury vehicles under the Lincoln brand. The US, being its prime market, the Lincoln cars have also found a market niche in the Middle East, South Korea, and China. These are the new and current Lincoln car models: two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator.
The Lincoln Motor Company was founded by Henry Leland and his son, Wilfred in August 1917 and Henry named it after the 16th president of the US, who was Abraham Lincoln. Because it was World War I when the company started, the primary source of income was through military contracts, where the company co-assembled Liberty V12 aircraft engines, using cylinders supplied by Ford Motor Company together with Buick, Cadillac, Marmon, and Packard. The Lincoln Model was the company’s main brand, luxury car, but when the war ended, the company, after experiencing financial issues, shifted to automobile production. After producing 150 luxury cars, the company was forced into bankruptcy and was sold to Ford Motor Company for $8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. The outcome of the merging of Lincoln into Ford Motor saw the manufacturing of new Lincoln H-series, such as sedan, coupe, and limousine and all installed with the standard Lincoln V12.
Edsel Ford, co-founder of Ford Motor, was personally involved in the making of the Lincoln Continental in 1940, which was considered at that time a personal luxury car.
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Further merging happened in 1945, Lincoln along with newly-acquisition Mercury by Ford Motor, and the new division was able to produce the Continental and the Zephyr-based range. When the Mercury division was cancelled in December 2012, Ford Motor changed the name of Lincoln into Lincoln Motor Company.
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In the US, sales of Lincoln luxury cars went satisfactorily high with 16% in 2014, 7% increase in 2015 and 10% increase in 2016, all due to their new MKC crossover.
Branding was a part of the Lincoln cars, such that in 1927 a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. The introduction of the coat of arms, as Lincoln’s well-known brand image, coincided with the introduction of Ford’s coat of arms, of which this branding evolved into the framed, four-pointed star that is currently use now.