Advantages Offered by Open Exhibition Stand Designs Companies who are participating in a trade show or exhibiting at another location have a number of crucial decisions when it comes to the design of their exhibition stands. But one of the most important involves the layout of the stand itself and how passersby can gain access to the booth. Given that, one interesting trend that has cropped up in recent times is the use of open exhibition stand designs, especially by businesses that want to make a considerable impact. Years ago, open designs have often been criticized for being tough to manage and for its inadequate wall space, so why have they become highly popular today? Quick Access
Why People Think Options Are A Good Idea
Maybe the most apparent reason companies choose open exhibition stand designs is their ease of access, which makes them more attractive for participants. A stand that is only open on a single side tend s to cause a queue to form, or have a certain part of the display blocked from view, but open designs are accessible from every side.
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That means visitors can just walk through the display and look at the products or displays whenever they want. Of course, some of the biggest challenges to this kind of stand design include having enough people in your team and ensuring those you have will actually cross from one side of the display to another to entertain visitors. Standing Out in the Crowd Another perfect reason open exhibition stand designs are more popular today is that they allow exhibitors to be noticeable in the crowd. Instead of having a stand up propped against a wall, open exhibitions are positioned in the middle of the trade show floor, and that naturally triggers the curiosity of visitors. Indeed, open stand designs are recommended for high profile companies, or businesses hoping to make a particularly big impact at a certain show, precisely because they offer a level of prestige. Customized Designs Open exhibitions let companies to unlock a whole range of possibilities in terms of the stand’s actual design. Therefore, they are a perfect option for businesses that are happy to spend a bit more to build a striking custom-built display. Branding Finally, standing out in a crowd with their key open exhibition stand design, helps companies emphasize certain brand values, which cannot be done with more traditional designs. An open design forwards a clear message of a company that is insistent on being different. It also reaffirms the brand as being open to all. It indicates a willingness to give more than what is expected and to breaking down barriers. These things can be strengthened by the smart use of graphics and brand messages in the stand design, making the layout and branding reinforce each other to make the biggest impact.